Creative direction and packaging design for the global launch campaign of the iconic PAX ERA. Presenting three bold new colorways inspired by cannabis culture, TWO developed a full set of stills and motion drawing on the eccentricities and diverse style cues of real-life consumers. The result: an impactful and bold campaign that moved the needle to reposition PAX as the leader in youth-driven cannabis culture.

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Packaging system design for the MINI and PLUS line of iconic PAX devices. A more premium price-point translates into a more elegant and sustainable expression. Bespoke sleeves featuring minimal, subtle typography and carefully-considered tone-on-tone colorways envelop a one-size-fits-all, fully recyclable inner box. All structures are custom-engineered and designed to reflect complex cannabis regulations like childproofing and legal requirements.

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Creative direction and packaging design for the launch of PAX Live Rosin Gummies, the brand’s first non-vaporizer product. TWO worked with renowned food stylists and still life photographers to develop custom fruit imagery that amplifies the larger-than-life flavor within each bag – a packaging system so bold and decadent, you can taste the fruits just by looking at them. Our launch campaign further explored this intensity through ecstatic close-ups of real people tasting (and experiencing) PAX gummies for the first time.

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