Client
LUCY
Scope
LOGO
IDENTITY
TWO was asked to develop the identity for LUCY, a quarterly celebration of art and interiors hosted on a historic tugboat in the Hudson River. Turn-of-the-century script grounds a super-architectural mid-century sans serif. LUCY: anchored in place, hovering, but really fluid as ever. Going with the flow. Cocktails and conversation. The old, the new, it all comes together, here and now, in a floating salon, a new kind of celebration. Illustrations by Akiko Tsuji. In partnership with Neptune Papers, Anne Hardy, and Lyndsay Caleo Karol.