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Client
BOX
Scope
BRAND STRATEGY
CREATIVE DIRECTION
Often referred to as “Dropbox for business,” Box defined itself for years through its competitor – without offering an ownable vision or perspective. TWO guided Box through a fundamental repositioning exercise, transforming an entity with low consumer awareness and a convoluted brand story into one with clear value and actionable strategy: driving success through efficiency. Today, Box is widely respected as an enterprise-preferred, consultative, system-to-people brand that focuses on providing management solutions and outcomes to larger business challenges.
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