Client
AINNIA ABU DHABI
Scope
LOGO
IDENTITY
Logo and identity for an upcoming resort in Abu Dhabi featuring an indoor ski mountain, hotels, golf courses, shopping centers, and a residential village. The vast scale of this project combined with the paradoxical notion of snow in the desert naturally provoked an audacious design solution of unique poetry. Here, exotic desert iconography meets the cool imagery of alpine symbolism in powerful and decadent minimalism: a white desert tiger greets a snowflake, a tropical fish swims in ice while a polar bear adores a solar eclipse. Developed in collaboration with Cox Architects.