Client
ACELA

Scope
LOGO
IDENTITY

Logo and identity for Acela, the fastest train in America – ferrying more than three million passengers each year. The fundamental design pillars of speed, elegance, and a sense of lightness stand in contrast to the heavy industrial look-and-feel of Amtrak and the broader railway sector. The iconic symbol has stood the test of time and is considered highly influential in the world of transportation identity design. Partner agencies: IDEO / O&CO.