Tour branding and creative direction for Alison Roman and the bestselling cookbook "something from nothing." From key art to custom mic wraps, we translated Alison's “deceptively simple, casually stylish, and impossibly delicious” approach to a tour identity that’s straightforward and unexpectedly loose in equal measure, folding together soothing fields of green, bold statements of purpose, and a cheeky scripted sign-off. we also developed a custom "AR" maker's mark for Alison AND A BRAND NEW digital identity for her website and newsletter. PART late-night talk show, PART golden mushroom soup with orzo and a pat of butter. CHEF'S KISS.